Phoebe Menstrual

Phoebe Menstrual

Phoebe, named after Saturn’s largest moon and the Greek symbol of wisdom and intellect, is a conceptual brand dedicated to addressing period poverty and challenging the stigma surrounding menstrual health. The brand questions why essential menstrual products are treated as luxuries rather than necessities and advocates for equitable access to hygiene care through awareness campaigns, free deliveries, and educational resources. Phoebe’s mission is to bring global attention to the period tax and affirm that menstrual hygiene is not a choice — it’s a right. #EndPeriodTax

Sketches and Ideation